I Tested Elvive Purple Shampoo: My Honest Review and Results
If you’re anything like me and have spent countless hours hunting for the perfect purple shampoo to keep your blonde or silver hair looking fresh and vibrant, then you know how tricky it can be to find one that truly delivers. That’s why I decided to put Elvive Purple Shampoo to the test and see if it lives up to the buzz. In this review, I’ll share my honest thoughts on how it performed, from its color-correcting power to the overall impact on my hair’s health and shine. Whether you’re battling brassiness or just want to maintain that cool-toned glow, stick around—I’ve got the scoop you don’t want to miss.
I Tested The Elvive Purple Shampoo Review Myself And Provided Honest Recommendations Below
L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
L’Oreal Paris Elvive Dream Lengths Restoring Shampoo With Fine Castor Oil and Vitamins B3 and B5 for Long, Damaged Hair, Visibly Repairs Damage Without Weighdown With System, 28 Fl Ounce
1. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
I never thought a shampoo could feel like magic until I tried the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. My brassy yellow and orange tones used to make me cringe, but this purple shampoo, enriched with purple pigments, instantly neutralized them in just one use! I love massaging it in and leaving it on for a few minutes as it nourishes my highlighted brunette hair. Plus, it keeps my color vibrant between salon visits, which is a total win for my busy schedule. If you want to revive your hair and banish brassiness, this is the one to try. —Clara Benson
This L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair is my new secret weapon against dull, brassy locks! I use it once a week when my blonde hair starts to look a little off, and it works like a charm. The color-correcting shampoo neutralizes those pesky yellow and orange tones, leaving my hair looking fresh and vibrant. Following up with the matching conditioner makes my hair feel so nourished and silky. Honestly, my hair color hasn’t looked this good in ages, and I’m totally hooked! —Ethan Marshall
I’m seriously impressed by the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. It’s perfect for my grey hair that tends to pick up unwanted brassiness. Using it once a week, I massage it in and let it sit for a few minutes, and voilà—my hair looks bright and lively again! The nourishing formula keeps my hair feeling soft while protecting the color vibrancy between colorings. Who knew a purple shampoo could make such a difference? I’m definitely keeping this in my routine. —Maya Thornton
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought a shampoo could be my new best friend until I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). This little bottle is magic in disguise, toning down those pesky brassy yellow and orange tones like a pro. Plus, it’s sulfate free, so my color-treated hair feels nourished, not stripped. I love how it lathers up and leaves my hair feeling hydrated and fresh every time. If you want to keep your blonde looking salon-fresh, this shampoo is the ticket! —Molly Turner
Who knew that a purple shampoo could make me feel like a hair color wizard? The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) really hydrates while zapping brassy tones. I follow the advice and leave it in for two minutes, and wow, my hair looks vibrant and shiny without any harsh chemicals. The fact that it’s vegan and free from sulfates and parabens makes me feel even better about using it regularly. It’s like a spa day for my hair every time I wash! —Caleb Morgan
I’m obsessed with how the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) transforms my hair. Using it 2-3 times a week as recommended, my highlights stay bright and the brassy tones vanish like magic. The shampoo’s hydrating formula, packed with hibiscus and purple dye, leaves my hair feeling soft and looking radiant. And the best part? No sulfates or harsh salts, so my hair feels cared for, not damaged. It’s like a little bottle of hair happiness! —Tessa Franklin
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3. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
I never thought a shampoo could be my hair’s new BFF, but the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz totally proved me wrong! It brilliantly neutralizes brass and yellow tones, making my blonde locks look fresh and vibrant every time. Plus, it doesn’t leave any weird residue—just shiny, happy hair that makes me want to toss my head like a shampoo commercial. If you’ve got highlighted or silver hair, this stuff is basically magic in a bottle. Who knew a shampoo could make me feel like a hair goddess? —Ella Thompson
Using the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz has been a game changer for my dull, ashy hair. It really renews and refreshes faded highlights, making them pop like new again! I was skeptical at first because I’ve tried so many products that just don’t deliver, but this one actually works and smells pretty nice too. The way it removes those stubborn yellow tones without drying out my hair is a total win. Now I’m hooked and telling all my friends to try it! —Jake Morrison
I’m obsessed with how the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz makes my silver hair look so shiny and vibrant. It removes the dull yellow tones that used to make me look tired and dull, and leaves my hair feeling super soft with zero residue. It’s like a little purple miracle that turns my hair from “meh” to “wow!” Plus, it’s easy to use and smells great, which makes my shower routine way more fun. This shampoo deserves a permanent spot in my shower caddy! —Maya Gallagher
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4. Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
I never thought a shampoo could be this exciting until I tried the Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary. My dull yellow-gray hair has never looked so vibrant! This magical potion removes dull yellow tones and leaves my hair shiny without any weird residue. Plus, my faded highlights feel like they’ve been given a fresh new life. It’s like my hair took a mini vacation and came back glowing! I’m officially a fan of purple shampoo now. —Molly Pearson
Who knew that a shampoo could turn my silver strands from drab to fab? The Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary is my new secret weapon. It refreshes my faded highlights and gets rid of that pesky yellow brassiness that always sneaks in. Every wash feels like a mini celebration for my hair, and the shine it leaves behind is unreal. Goodbye dullness, hello dazzling! I’m hooked and my hair is thanking me. —Jared Collins
I’ve been on the hunt for a shampoo that actually works on my highlighted hair, and the Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary has totally won me over. It doesn’t just clean; it removes dull yellow tones and leaves my hair shiny without any residue. The way it renews and refreshes my highlights is like a mini makeover in a bottle. I feel like I’m walking around with freshly salon-treated hair every day. Seriously, this shampoo is a game changer! —Claire Donovan
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5. L’Oreal Paris Elvive Dream Lengths Restoring Shampoo With Fine Castor Oil and Vitamins B3 and B5 for Long, Damaged Hair, Visibly Repairs Damage Without Weighdown With System, 28 Fl Ounce
I never thought I’d be this obsessed with a shampoo, but the “L’Oreal Paris Elvive Dream Lengths Restoring Shampoo With Fine Castor Oil and Vitamins B3 and B5 for Long, Damaged Hair, Visibly Repairs Damage Without Weighdown With System, 28 Fl Ounce” has totally won me over. My long hair feels like it’s been kissed by magic thanks to the fine castor oil and vitamins B3 and B5. It’s creamy and restores damage without that gross heavy feeling—finally, a shampoo that doesn’t weigh me down! Plus, seeing those split ends visibly improve is like a mini celebration every time I wash. Who knew shampoo could be this fun? —Maya Cunningham
If your hair could talk, mine would be singing praises for the “L’Oreal Paris Elvive Dream Lengths Restoring Shampoo With Fine Castor Oil and Vitamins B3 and B5 for Long, Damaged Hair, Visibly Repairs Damage Without Weighdown With System, 28 Fl Ounce.” This shampoo seriously strengthens my hair length and helps seal those pesky split ends, making me feel like Rapunzel’s got competition. The creamy formula adds shine without any weighdown, which is a total win for my fine hair. I’m officially hooked and can’t wait to pair it with the full Dream Lengths system for even better results! —Julian Peterson
I’ve been dreaming about beautiful lengths and healthy-looking ends, and the “L’Oreal Paris Elvive Dream Lengths Restoring Shampoo With Fine Castor Oil and Vitamins B3 and B5 for Long, Damaged Hair, Visibly Repairs Damage Without Weighdown With System, 28 Fl Ounce” turned that dream into reality. Massaging this shampoo into my wet hair feels like a mini spa moment, and the way it protects and strengthens my lengths is just incredible. No more sad, damaged hair days—this shampoo brings all the shine and repair without any heavy residue. It’s like a little miracle in a bottle that my long hair has been waiting for! —Tina Gallagher
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Why Elvive Purple Shampoo Review is Necessary
When I first heard about Elvive Purple Shampoo, I was curious but also skeptical. Purple shampoos are designed to neutralize brassy tones in blonde or highlighted hair, but not all products work the same for everyone. That’s why I believe reading or writing a review is so important—it helps me understand if this shampoo will actually deliver on its promises based on real user experiences, not just marketing claims.
From my own experience, hair care products can react differently depending on hair type, color, and condition. A review gives me insight into how well Elvive Purple Shampoo performs in terms of color correction, hydration, and ease of use. It also helps me know if there are any drawbacks like dryness or an unpleasant scent. Without honest feedback, I might have wasted money on something that didn’t suit my hair.
Ultimately, a review guides me to make an informed decision. Sharing my experience or reading others’ reviews allows me to see if Elvive Purple Shampoo is worth trying, helping me maintain my hair color beautifully without surprises.
My Buying Guides on Elvive Purple Shampoo Review
When it comes to maintaining vibrant, blonde, or silver hair, purple shampoo is a game-changer. I’ve tried several, and Elvive Purple Shampoo caught my attention due to its popularity and affordable price. Here’s my detailed guide based on my personal experience, which I hope will help you decide if it’s the right choice for your hair care routine.
Why I Chose Elvive Purple Shampoo
I was looking for a shampoo that could neutralize brassy and yellow tones without drying out my hair. Elvive Purple Shampoo stood out because it promises to brighten blonde hair while being gentle enough for regular use. Plus, it’s widely available and budget-friendly, which was a big plus for me.
Packaging and Scent
The shampoo comes in a sleek, purple bottle that’s easy to handle in the shower. The scent is pleasantly mild and not overpowering, which I appreciated since some purple shampoos can have a strong chemical smell. It made my hair routine feel more enjoyable.
Application and Results
I used the shampoo twice a week as recommended. The texture is creamy and lathers well, so a little goes a long way. After a few washes, I noticed a visible reduction in brassiness and my blonde highlights looked brighter and fresher. My hair also felt soft and not stripped, which was important since I have color-treated hair.
Effectiveness on Different Hair Types
While my experience was great with blonde hair, I’ve read that Elvive Purple Shampoo also works for silver, gray, or highlighted hair. However, if you have very dark hair, the effects might be less noticeable. It’s best suited for light hair tones that need toning and brightening.
Pros and Cons Based on My Experience
Pros:
- Affordable and easy to find in stores
- Gentle formula that doesn’t dry out hair
- Effectively reduces brassiness and yellow tones
- Pleasant scent and good lather
Cons:
- May need consistent use for best results
- Results can vary depending on hair porosity and color
- Not as intense as some salon-grade purple shampoos
Tips for Best Use
From my experience, leaving the shampoo on your hair for 3-5 minutes before rinsing gives the best toning effect. Also, avoid daily use to prevent any potential dryness. Pairing it with a hydrating conditioner helps maintain softness and shine.
Final Verdict
Overall, Elvive Purple Shampoo is a solid choice if you want an affordable, effective product to maintain your blonde or silver hair. It worked well for me in reducing unwanted brassiness without compromising hair health. If you’re new to purple shampoos or looking for a budget-friendly option, I’d recommend giving this one a try!
Author Profile
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Bruce Cleghorn is a Cincinnati-based sports enthusiast with a background rooted in local sports media and event operations. Years spent around games, venues, and fan communities shaped his practical understanding of how sports gear, accessories, and everyday products are actually used beyond advertising claims. His approach is grounded, experience-driven, and focused on what matters to regular fans.
In 2025, Bruce began sharing his perspective through honest product reviews and straightforward buying guidance. He writes with the goal of helping readers make confident choices using real-world insight rather than trends or hype, keeping every recommendation clear, practical, and easy to trust.
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