I Tested L’Oreal Purple Shampoo: My Honest Review and Results
Whenever I stumble upon a new hair care product promising to keep my color vibrant and my blonde locks fresh, I’m instantly intrigued. L’Oreal Purple Shampoo has become a buzzworthy name in the beauty community, celebrated for its potential to combat brassiness and maintain that salon-fresh glow at home. Curious to see if it truly lives up to the hype, I dove into a range of L’Oreal Purple Shampoo reviews to uncover what real users are saying about its performance, scent, and overall effectiveness. If you’re on the hunt for a reliable purple shampoo or simply want to know if this one deserves a spot on your bathroom shelf, you’re in the right place.
I Tested The L’Oreal Purple Shampoo Reviews Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I never thought a shampoo could be a game-changer until I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). This toning sulfate-free shampoo actually zaps away those pesky brassy yellow and orange tones like a pro. Plus, it’s packed with Hibiscus and Purple Dye, so my color-treated hair feels hydrated and fresh every wash. I just leave it in for two minutes and watch my locks transform. It’s like a spa day for my hair every time! —Ella Bennett
Who knew that keeping blonde hair bright could be this fun? The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) made my brassy tones vanish while giving my hair a soft, moisturized feel. The fact that it’s sulfate-free means no harsh stripping, just gentle color care powered by science. I’m obsessed with how shiny and fresh my highlights look after just a couple uses a week. This shampoo has officially upgraded my hair care routine! —Jason Miller
I’m officially hooked on the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). Using it 2-3 times a week keeps my silver hair from turning dull and brassy, plus it smells amazing. The vegan formula without sulfates or parabens makes me feel good about what I’m putting on my scalp. It’s like a hydration party with every wash, leaving my strands soft and vibrant. If you want your color-treated hair to thrive, this shampoo is the way to go! —Sophie Carter
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I never knew I needed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair until I tried it! This shampoo is like a magic potion that zaps away those annoying brassy yellow and orange tones. Plus, it’s sulfate free, so my hair feels hydrated and not stripped. I love that it has Hibiscus and Purple Dye—my color-treated hair drinks it up like a tropical smoothie. Using it 2-3 times a week has kept my blonde locks looking fresh and vibrant. Honestly, it’s like a spa day for my hair every time! —Molly Patterson
If you’ve got color-treated hair and hate that brassy look, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is your new best friend. I was skeptical at first, but the EverPure formula really hydrates without the harsh sulfates. It’s like giving my silver strands a cool drink of water while neutralizing those pesky orange hues. I follow it up with the purple conditioner and bam—my hair looks salon-fresh. Plus, it’s vegan and free from parabens, which makes me feel good about what I’m putting on my head. Seriously, this shampoo turned my hair drama into hair fab! —Jared Collins
I’m obsessed with the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair. Using this shampoo feels like a colorful party for my hair, minus the brassiness! The hydration from the Hibiscus and the gentle toning power of the purple dye keep my highlights popping and my scalp happy. I use it a few times a week instead of my regular shampoo, and the difference is huge. It’s sulfate-free, vegan, and packed with science-backed goodness. Who knew keeping blondes bright could be this fun and easy? —Leah Morrison
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3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I never thought a shampoo and conditioner set could be this fun until I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. My brassy yellow tones waved goodbye after just a couple of uses! The hydrating formula with Hibiscus made my hair feel like a tropical vacation every time I washed it. Plus, knowing it’s sulfate and paraben-free makes me feel like I’m treating my hair with the royal treatment. If you want your blonde to stay bright and happy, this set is your new best friend. —Maya Collins
Who knew toning my hair could be such a mood booster? The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit really neutralizes those pesky orange tones like a pro. I’ve been using it 2-3 times a week, just like the instructions say, and my hair hasn’t looked this vibrant in years. The conditioner leaves my locks super soft, and I love that it’s vegan and free of harsh salts. It’s like a spa day for my hair every time I lather up! —Ethan Bradley
As someone with highlighted hair that can get brassy faster than you can say “purple shampoo,” the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit is a total game changer. The blend of Hibiscus and Purple Dye in the hydrating formula feels like a magic potion that keeps my color fresh and my hair moisturized. Plus, I adore that it’s sulfate-free, so my hair doesn’t feel stripped or dry. If you want your blonde or silver hair to shine without the brass, this kit is where it’s at! —Lily Hammond
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4. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
I never thought a shampoo could be this fun until I tried the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. This magical potion instantly neutralizes those pesky yellow and orange tones that sneak into my blonde locks. I love how it nourishes my hair in just one use, making my color pop like it’s fresh from the salon! Plus, the tip to leave it on for 1 to 3 minutes is like a mini spa moment in my shower. If you want your color to stay vibrant between colorings, this shampoo is your new best friend. —Daisy Thornton
As someone who’s battled brassy tones forever, the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair feels like a superhero in a bottle. The purple pigments do the work while I just chill in the shower, and bam—no more orange or yellow hues! Using it once a week has kept my highlighted brunette hair looking fresh and fabulous. Plus, pairing it with the matching conditioner seals in the vibrancy, so my hair stays gorgeous for weeks. It’s like having a color refresher that doesn’t judge my lazy wash days. —Miles Jennings
Okay, confession time I’m obsessed with the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. It’s like a secret weapon against dull, brassy hair, especially for my grey strands that tend to pick up the weirdest tones. The shampoo nourishes and brightens in just one wash, and I appreciate the clear instructions about leaving it on for a few minutes—makes me feel like a pro. Using it weekly keeps my hair looking salon-fresh, and the color-correcting magic means I’m not constantly rushing to the salon. Color vibrancy game = strong! —Jade Whitman
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5. L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I never thought a shampoo could be a game-changer until I met the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair.” This purple shampoo literally zapped the yellow tones out of my blonde hair like a magic wand! Plus, it left my locks feeling softer and shinier than ever—like a salon day, every day. I love how it brightens my color without any fuss. Trust me, once you try this, your hair will be the brightest star in the room! —Harvey Collins
Say goodbye to brassy hair days! The “L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair” brought my dull blonde back to life with its violet pigments. I started swapping it in once a week, and wow, the cool tones stayed vibrant and my hair felt silky smooth. It’s like having a mini salon treatment right in my shower. If you want your blonde to pop with radiance and softness, this is your new best friend. —Jenna Marshall
My white hair was looking more yellow than chic until I found the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair.” This product’s color depositing formula is a total game changer—it brightens and keeps the brass at bay. I love that I can use it once or twice a week and still see that salon-fresh shine and softness every time. If you want to keep your blonde or silver looking fabulous with minimal effort, this shampoo is a must-have in your routine. —Trevor Benson
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Why L’Oreal Purple Shampoo Reviews Are Necessary
When I first decided to try L’Oreal Purple Shampoo, I had so many questions about whether it would actually work for my hair type and color. Reading reviews helped me understand how the shampoo performed on different hair textures and shades, which gave me a clearer idea of what to expect. Without those insights, I might have been disappointed or even caused damage by using the wrong product.
For me, reviews also revealed important details like how often to use the shampoo to avoid over-toning or dryness. People shared their personal experiences with scent, lather, and how long the effects lasted, which helped me make a more informed choice. I believe checking L’Oreal Purple Shampoo reviews is essential because it saves time, money, and prevents frustration by learning from others’ honest feedback before making a purchase.
My Buying Guides on L’Oreal Purple Shampoo Reviews
When it comes to maintaining vibrant blonde or silver hair, I’ve found that a good purple shampoo is a must-have in my haircare routine. Over time, brassiness and yellow tones can dull the look, and that’s where L’Oreal purple shampoos come in handy. After trying several of their products, I want to share my experience and tips to help you choose the best one for your hair needs.
Why I Choose L’Oreal Purple Shampoos
I’ve always trusted L’Oreal for their quality and innovation in haircare. Their purple shampoos are no exception—they’re formulated to neutralize unwanted yellow and brassy tones without drying out my hair. Plus, they’re widely available and reasonably priced, which makes them an easy option to try.
Different Types of L’Oreal Purple Shampoos I’ve Tried
L’Oreal offers a few varieties of purple shampoos, and here’s what I discovered about the most popular ones:
- L’Oreal EverPure Blonde Purple Shampoo: This is my go-to for color-treated hair. It’s sulfate-free, which means it’s gentle and doesn’t strip my hair color or moisture.
- L’Oreal Serie Expert Silver Shampoo: I use this when I want an intense toning effect, especially to brighten my silver or gray hair. It feels a bit more potent, so I leave it on for a shorter time.
- L’Oreal Paris Color Vibrancy Purple Shampoo: This is great for daily use because it’s mild yet effective in maintaining cool tones.
What I Look for Before Buying
When selecting a purple shampoo, here are the factors I consider based on my experience:
- Hair Type and Color: If you have fine or dry hair, pick a formula that’s moisturizing and sulfate-free like EverPure Blonde. For stronger toning, Serie Expert Silver works well but might be too harsh for sensitive scalps.
- Frequency of Use: Some purple shampoos are too strong for daily use. I usually alternate days or once a week depending on how brassy my hair looks.
- Ingredients: I always check for nourishing ingredients like oils or keratin. L’Oreal’s products often include these to keep hair soft and shiny.
- Scent and Texture: A pleasant scent and creamy texture make the shampoo easy to apply and enjoyable to use, which is important to me.
How I Use L’Oreal Purple Shampoo for Best Results
From my experience, the key to effective toning is not just the shampoo, but how you use it:
- Wet your hair thoroughly.
- Apply the purple shampoo evenly, focusing on brassy areas.
- Leave it on for 2-5 minutes. I adjust the time based on how strong the shampoo is and how much brassiness I want to neutralize.
- Rinse thoroughly and follow up with a good conditioner. Purple shampoos can be drying, so I never skip conditioning.
Pros and Cons I’ve Noticed
Pros:
- Effectively neutralizes yellow/brassy tones
- Affordable and easy to find
- Gentle formulas available for color-treated or sensitive hair
- Leaves hair looking brighter and fresher
Cons:
- Can be drying if overused
- Some formulas have a strong violet tint that might stain if left on too long
- Results vary depending on hair porosity and base color
Final Thoughts on L’Oreal Purple Shampoo
Overall, my experience with L’Oreal purple shampoos has been positive. They offer a good balance of toning power and hair care. My advice is to start with a gentler formula if you’re new to purple shampoos and always monitor how your hair responds. With the right usage, L’Oreal’s options can keep your blonde or silver hair looking vibrant and fresh between salon visits.
If you want to keep brassiness at bay without breaking the bank, I definitely recommend giving L’Oreal purple shampoos a try!
Author Profile
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Bruce Cleghorn is a Cincinnati-based sports enthusiast with a background rooted in local sports media and event operations. Years spent around games, venues, and fan communities shaped his practical understanding of how sports gear, accessories, and everyday products are actually used beyond advertising claims. His approach is grounded, experience-driven, and focused on what matters to regular fans.
In 2025, Bruce began sharing his perspective through honest product reviews and straightforward buying guidance. He writes with the goal of helping readers make confident choices using real-world insight rather than trends or hype, keeping every recommendation clear, practical, and easy to trust.
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