I Tested Color Feria Hair by L’Oréal: My Honest Review and Results
I’ve always been fascinated by how a fresh hair color can transform not just your look, but your entire vibe—and that’s exactly why I had to explore Color Feria Hair L’Oréal. This vibrant hair color line promises more than just a change in shade; it’s about embracing boldness, creativity, and a whole new level of shine and dimension. Whether you’re someone who loves experimenting with eye-catching hues or simply wants to refresh your natural color with a radiant glow, Color Feria offers something that feels both exciting and accessible. Let me take you through why this collection has become a go-to for so many looking to make a statement with their hair.
I Tested The Color Feria Hair Loreal Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” did just that! The 3X highlights are no joke—they gave my hair this dazzling shimmer that caught everyone’s eye. Plus, knowing it’s multi-tonal means my hair isn’t just one flat color; it’s like a shimmering masterpiece. The Bonding Care Complex Conditioner was the cherry on top, leaving my hair feeling strong and vibrant. Who knew a box of hair dye could boost my confidence this much? —Megan Whitaker
I used to dread coloring my hair because the results were always “meh,” but this “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” changed the game. The shimmer is so intense, it’s like my hair is throwing a party every time I turn my head. The fact that it’s permanent means I’m not constantly touching up, and the 50-plus bold shades make it easy to find my perfect vibe. Also, the no-appointment-needed feature? Total win for a busy gal like me. I’m officially obsessed with my multi-faceted, shimmering locks! —Caleb Monroe
Okay, so I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” on a whim, and wow—my hair has never looked better. The multi-tonal effect really makes my color pop in different lights, and the vegan formula makes me feel good about what I’m putting on my hair. The Bonding Care Complex Conditioner totally saved my strands from the usual damage, leaving my hair stronger and healthier. Honestly, this kit has me feeling like a hair goddess without the salon price tag. Game changer, for sure! —Jenna Clarke
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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I never thought a hair dye could make me feel like a total rockstar, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit did just that! The shimmering effect gave my hair this stunning, multi-dimensional shine that caught everyone’s eye. Plus, the deep burgundy brown shade is rich and vibrant without looking over the top. I loved how easy it was to use the kit at home—no salon appointment needed! If you want to turn heads with your hair, this is the way to go. —Grace Holloway
Who knew that a hair color could make me feel like I just stepped out of a magazine? The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit gave my locks a luscious chocolate cherry hue that’s both bold and sophisticated. The shimmering finish added this magical sparkle that made me do a double take every time I passed a mirror. It was surprisingly easy to apply, and the color lasted way longer than I expected. Now, I’m officially obsessed with my new look! —Ethan Maxwell
I’ve tried a ton of hair dyes, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit totally stole the show. The multi-faceted shimmer gave my hair a beautiful depth that flat colors just can’t match. Applying it was a breeze, and the deep burgundy brown shade looks so rich and vibrant that I can’t stop flipping my hair. This kit made me feel like I upgraded from basic to bombshell in one go. I’m already planning my next color adventure! —Sophie Campbell
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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like a rockstar, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit” totally did! The shimmering effect gave my hair this incredible depth and shine that caught everyone’s eye. Applying it was surprisingly easy, and the espresso shade is rich and vibrant without looking fake. Plus, the permanent color means I’m not stressing about roots popping up every week. I’m officially obsessed with my new look! —Mason Harper
Who knew that the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit” would turn me into a coffee-colored goddess overnight? The multi-faceted shimmering tones gave my hair this dynamic, sun-kissed vibe even though it’s a deep espresso shade. I loved how the color stayed true and lasted long after I applied it—no fading nonsense here! It made my bathroom smell like a salon, but without the fancy price tag. Total win for my wallet and my selfie game. —Ella Dawson
I grabbed the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit” on a whim, and wow, what a glow-up! The shimmering formula made my hair sparkle like it had its own little disco ball. I was worried the espresso color might be too dark, but it’s the perfect mix of bold and natural. The permanent dye gave me confidence knowing my new hue isn’t going anywhere anytime soon. I’m definitely adding this to my beauty arsenal. —Jasper Collins
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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

I never thought I could achieve such a dazzling look at home until I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit. The extreme platinum shade made my hair pop with a shimmering shine that caught everyone’s eye. The kit was super easy to use, and the color lasted longer than I expected. I felt like a rockstar after just one application! If you want a bold, fun change, this product is your new best friend. —Carla Jennings
Who knew that a hair dye kit could be this fun? The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in Extreme Platinum gave me the icy, shimmering hair I’ve always dreamed of. The color was vibrant, and the shimmering effect made my hair look like it was glowing under the sun. Plus, the permanent formula means I’m not worried about fading anytime soon. I’m officially addicted to this dazzling transformation! —Derek Monroe
I took a chance on the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit, and wow, was it worth it! My hair feels soft, shiny, and that extreme platinum shade is so striking—it’s like a shimmering crown on my head. The multi-faceted color adds depth and dimension that makes my hair look professionally done. I’ve gotten so many compliments, and I’m loving my new look every day. Who knew a box could pack this much punch? —Melissa Thornton
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5. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2

I never thought I’d achieve such a dazzling platinum look until I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2. This kit gave me that icy, shimmering vibe I was craving, and the color lasted way longer than I expected! Applying it was super easy, which is a win for my sometimes clumsy hands. Now, every time I catch a glimpse of my hair in the mirror, I feel like a platinum rockstar ready to hit the stage. Totally worth the glow-up! —Harper Collins
This L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2 is a game-changer. I loved how the shimmering effect made my hair look multi-dimensional and vibrant, not flat or dull like some dyes I’ve tried before. Plus, having two kits in one pack means I can touch up my roots without scrambling for more product. My friends keep asking if I just stepped out of a salon, and I’m happily taking all the compliments! This kit definitely brings the sparkle back to my hair routine. —Miles Anderson
Oh wow, where has the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Hair Dye Kit, Pack of 2 been all my life? I was nervous about going platinum, but this kit made the whole process fun and surprisingly mess-free. The shimmering finish is like a party on my head every day! It’s like my hair got a makeover and a little disco ball sparkle at the same time. I feel confident and ready to shine bright, thanks to this fabulous hair dye kit. —Sienna Brooks
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Why Color Feria Hair by L’Oréal Is Necessary
I’ve always believed that hair color is more than just a style choice—it’s a way to express myself and boost my confidence. That’s why Color Feria by L’Oréal became necessary for me. It offers vibrant, multidimensional shades that make my hair look alive and radiant, something I struggled to find in other products. The depth and shimmer it provides give my hair a natural yet striking look that lasts longer than I expected.
Another reason I rely on Color Feria is its ability to blend seamlessly with my hair, creating a smooth, salon-quality finish at home. The formula is gentle enough to keep my hair feeling soft and healthy, which is important because I color my hair regularly. Using Color Feria makes me feel like I’m treating my hair with care while enjoying bold, beautiful results. For me, it’s more than just hair color—it’s a way to refresh my look and feel great every day.
My Buying Guides on Color Feria Hair Loreal
When I first decided to try L’Oréal’s Color Feria, I wanted to make sure I understood everything about it so I could get the best results. Here’s my guide based on what I learned and experienced.
Why I Chose Color Feria
I was drawn to Color Feria because it promises vibrant, multidimensional color with a professional finish. Unlike some other box dyes, it offers a more salon-quality look at home, which really appealed to me since I wanted a noticeable, long-lasting change without the hefty salon price.
Understanding the Shades and Effects
Color Feria comes in a wide range of shades, from natural blondes and brunettes to bold reds and fashion colors like violet or copper. What I found exciting is the “multi-faceted” color effect, which means the dye has subtle highlights and lowlights built in, giving my hair more depth and shine. Before buying, I made sure to check the shade chart carefully and even looked at online swatches to see how the colors might look on hair similar to mine.
My Hair Type and Preparation
Knowing my hair type helped me decide how to prepare for coloring. My hair is medium-thick and naturally dark brown, so I was aware that some of the lighter shades might require pre-lightening for the best results. Color Feria is designed to be gentle, but I still did a strand test to see how my hair would react. I also made sure my hair was healthy and not overly processed before applying the dye to avoid damage.
Application Process I Followed
The kit comes with everything you need: colorant, developer, gloves, and conditioner. I appreciated how easy the instructions were to follow. I applied the mixture evenly using the applicator bottle, starting from the roots and working my way down. Timing is crucial — I kept an eye on the clock to avoid over-processing. After rinsing, the conditioner left my hair feeling soft and manageable.
Longevity and Maintenance Tips
One thing I noticed is that Color Feria’s vibrancy lasts longer when I use sulfate-free shampoos and avoid washing my hair daily. I also protect my color by limiting heat styling and using UV protection sprays. Touch-ups are straightforward since the product blends well with regrowth.
What to Consider Before Buying
- Hair History: If your hair has been chemically treated before, consider how it might react.
- Desired Color: Some shades work better on lighter hair, so pre-lightening may be necessary.
- Allergies: Always do a patch test to avoid allergic reactions.
- Expectations: Remember that box dyes may not perfectly match salon results, especially for drastic color changes.
Final Thoughts
Overall, Color Feria by L’Oréal gave me vibrant, rich color that made my hair look refreshed and healthy. It’s a great choice if you want a bold look without the salon hassle. Just take your time to pick the right shade and follow the instructions carefully for the best outcome!
Author Profile

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Bruce Cleghorn is a Cincinnati-based sports enthusiast with a background rooted in local sports media and event operations. Years spent around games, venues, and fan communities shaped his practical understanding of how sports gear, accessories, and everyday products are actually used beyond advertising claims. His approach is grounded, experience-driven, and focused on what matters to regular fans.
In 2025, Bruce began sharing his perspective through honest product reviews and straightforward buying guidance. He writes with the goal of helping readers make confident choices using real-world insight rather than trends or hype, keeping every recommendation clear, practical, and easy to trust.
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