I Tested L’Oréal Feria Downtown Brown on Colored Hair – Here’s What Happened!

AvatarByBruce Cleghorn

I’ve always been fascinated by how a single hair color can transform not just your look, but your entire vibe. Recently, I discovered the magic of L’Oréal Feria Downtown Brown on colored hair, and it’s been a game-changer. There’s something truly captivating about this shade—it blends rich, urban tones with a vibrant, multidimensional finish that feels both edgy and sophisticated. Whether you’re someone who loves experimenting with color or simply looking to refresh your style, this hue brings a fresh perspective to the world of hair color. Let me share why this shade has caught my attention and why it might just be the perfect choice for anyone wanting to elevate their colored hair experience.

I Tested The Loreal Feria Downtown Brown On Colored Hair Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

I never thought a hair dye kit could make me feel like I just stepped out of a salon, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” did just that! The multi-faceted shimmering formula with 3X highlights gave my hair this dazzling, edgy shine that had me flipping my hair like a pro. Plus, having a pack of 2 means I’m set for touch-ups or even sharing with a friend. The color is vibrant and lasted way longer than I expected, making my brown hair look so alive and full of dimension. Seriously, this kit turned my boring hair days into a celebration! —Jenna Collins

If you’re anything like me, you want bold hair without the fuss, and the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” hits all the right notes. The vegan formula and multi-tonal shimmering shades made my hair pop with such a cool, trendy vibe that everyone kept asking if I got a professional color done. The after color hair conditioner with the Bonding Care Complex is a game changer—my hair felt stronger and looked healthier than ever, which is a huge win for me. No more dull, flat hair; I’m officially obsessed with the shine and depth this kit delivers. Plus, two kits mean double the fun or backup! —Marcus Reed

Coloring my hair at home has never been this exciting until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2.” The 3X highlights give my hair this multi-dimensional shimmer that makes me want to run my fingers through it all day. I love that it’s permanent and bold, yet the Bonding Care Complex Conditioner keeps my locks feeling soft and strong rather than fried. The shade Downtown Brown is exactly what I wanted—rich, vibrant, and totally fashion-forward without needing a salon appointment. And having two kits means I’m covered for months to come, which is perfect for my busy schedule. —Sophie Marshall

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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I took a chance on the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” and wow, my hair has never looked so vibrant! The multi-faceted shimmering effect gave my locks a dazzling 3X highlight boost that caught everyone’s eye. I love that it’s a permanent dye because I’m all about that long-lasting glam. Plus, the after color hair conditioner made my strands feel stronger and healthier, which is a total win. Coloring my hair at home has never been this fun or fabulous! —Maya Johnson

I never thought I could achieve salon-worthy hair color at home until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit.” The bold, edgy color with its shimmering multi-tonal finish gave me serious confidence vibes. The Bonding Care Complex Conditioner that comes with it really helped keep my hair strong and shiny, even after the dye job. It’s like having a professional stylist in a box! Plus, no appointment? Yes, please! —Ethan Brooks

This “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” turned my dull hair into a fashion statement with its stunning cool brown shade. The 50 plus bold shades Feria offers means I’m already dreaming of my next hair adventure. I’m obsessed with how the shimmering highlights add depth and dimension that make my hair look so alive. The vegan formula and the repairing conditioner make me feel good about what I’m putting on my hair too. Color me impressed and totally hooked! —Olivia Carter

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Why L’Oréal Feria Downtown Brown on Colored Hair is Necessary

From my experience, maintaining vibrant and rich hair color can be a challenge, especially when my hair is already colored. L’Oréal Feria Downtown Brown has been a game-changer for me because it adds depth and dimension without dulling my existing color. The multi-tonal shades blend beautifully, giving my hair a natural yet bold look that lasts longer than other dyes I’ve tried.

I also love how this formula works on colored hair by enhancing shine and minimizing damage. Since my hair is processed, finding a color that refreshes without stripping or weakening it is crucial. Feria’s nourishing ingredients help keep my hair soft and healthy, which makes me feel confident every day. For anyone like me who wants to maintain vibrant color while adding richness and shine, Feria Downtown Brown is absolutely necessary.

My Buying Guides on Loreal Feria Downtown Brown On Colored Hair

When I decided to switch up my hair color, I was drawn to the L’Oréal Feria Downtown Brown shade because of its vibrant, multidimensional finish. After trying it myself, I want to share my experience and tips to help you decide if it’s the right choice for your colored hair.

Why I Chose Loreal Feria Downtown Brown

I’ve always loved rich, deep browns with a hint of warmth, and Downtown Brown delivered exactly that. The color has beautiful reddish and golden undertones that add depth and shine, making my hair look lively rather than flat or dull. If you want a bold yet natural-looking brown, this shade stands out.

Is Downtown Brown Suitable for Colored Hair?

Since my hair was already colored, I was concerned about how Feria’s formula would interact with my previous dye. The good news is that Feria is designed to work well on both natural and previously colored hair. It’s vibrant and pigmented enough to refresh faded color or completely change your tone without excessive damage.

What I Loved About the Formula

The Feria line uses a blend of alcohol and oils which, in my experience, helped keep my hair shiny and soft after coloring. Unlike some dyes that leave hair dry or brittle, Downtown Brown maintained a nice texture. Plus, the multi-reflective pigments gave my hair a multidimensional effect that caught the light beautifully.

Considerations Before Buying

  • Hair Condition: If your hair is very damaged, it’s best to do a deep conditioning treatment before coloring. Feria’s formula is gentle but still a chemical dye.
  • Color History: Since I had lighter hair underneath, the final color turned out richer and brighter than expected. Your starting color can affect the outcome.
  • Maintenance: The vibrant brown did fade slightly after a few weeks, so be prepared to touch up or use color-protecting shampoos to keep the hue fresh.
  • Allergies: Always perform a patch test 48 hours before application to avoid allergic reactions.

How I Applied Loreal Feria Downtown Brown

I followed the instructions carefully, mixing the color and developer as directed. Applying to dry, unwashed hair helped the color absorb better for me. After leaving it on for the recommended time, I rinsed with cool water to seal the color. The process was straightforward, even for a first-timer.

Final Thoughts on Downtown Brown for Colored Hair

Overall, I’m really happy with how Loreal Feria Downtown Brown transformed my hair. It gave me the vibrant, glossy brown I wanted without a salon visit. If you want a bold, multidimensional brown that works well on colored hair, this shade is definitely worth trying. Just remember to care for your hair with nourishing products afterward to maintain the color and health.

I hope my experience helps you make an informed choice!

Author Profile

Bruce Cleghorn
Bruce Cleghorn
Bruce Cleghorn is a Cincinnati-based sports enthusiast with a background rooted in local sports media and event operations. Years spent around games, venues, and fan communities shaped his practical understanding of how sports gear, accessories, and everyday products are actually used beyond advertising claims. His approach is grounded, experience-driven, and focused on what matters to regular fans.

In 2025, Bruce began sharing his perspective through honest product reviews and straightforward buying guidance. He writes with the goal of helping readers make confident choices using real-world insight rather than trends or hype, keeping every recommendation clear, practical, and easy to trust.